“We have been blessed to be alive in 2020 where consumer subscription is an acceptable business model. That was allowed for us because Spotify and Netflix educated the consumer that it's okay to pay a subscription for software. In my case they pay for software which is amazing because I don't have any COGS for the most part.”

Consumer Subscription Over Institutional Sales — Spotify Educated the Market for You

Cliff explicitly chose consumer subscription over selling to schools because he knew institutional sales to faith organizations would be slow, would require an enormous salesforce, and would lose him creative control. The shift in consumer psychology — Netflix and Spotify normalized paying recurring fees for software — made the timing right. For bootstrapped or early-stage apps, the absence of COGS in software subscriptions is what makes unit economics defensible.