SEO Playbooks for Founders
Organic-growth tactics from founders who built real search traffic — programmatic pages, content that ranks, and the link-building that actually moved the needle. Every entry is sourced from a founder interview.
91 tactics · page 4 of 4
“if I just made a video titled like how to choose the right music for your YouTube videos um it might do well I feel like that's like more like search related topics... but if it just like appears on someone's home page unless they're specifically thinking about that they might not click on it because it's like it just seems kind of boring to them”
Optimize search topics differently from home-feed
Decide up front whether a video is a search play or a home-feed play. Search topics can be literal and instructional ("how to choose the right music...") because intent is already there; home-feed topics need an outcome-tied hook ("this one element will 5x your views") so viewers click without prior intent. Mixing the two strategies kills both.
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Aprilynne Alter
Aprilynne Alter (YouTube)Educational YouTuber relaunching from scratch — second channel teaching YouTube growth after burning out on the NFT niche.