Founder Playbook

Retention
You can give people the opportunity to pause the subscription — pause it and not pay for a few months, and then it makes you happier to re-engage with it because you feel like the subscription respected the fact that there's dependencies you can't always predict as to how much you actually need it in any given month.

Offer a pause instead of forcing a cancel — they return happier

A pause option preserves the relationship across off-seasons. Users come back happier because the product respected their actual usage cadence instead of charging through dead months — the opposite of the 'subscriptions I know will be a pain to cancel I just avoid' anti-pattern.


C
Caroline Walthall
QuizletDirector of Product Marketing & Lifecycle at Quizlet · 3-bucket churn model · 1 in 3 "no longer need" churners still in ICP
Sub Club by RevenueCat
App Growth Strategy: Re-engaging Churned Users· 11:00
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