“If you are shipping new features and experiences that you know people churned because you didn't have them, you can reach out to those people and let them know: hey, you asked, we listened.”

Open win-back copy with "you asked, we listened"

Map cancellation-survey reasons directly to shipped features. When a feature lands that fixes a specific churn reason, the win-back email opens with an explicit 'you asked, we listened' callback. The copy works because it's only sent to the segment that actually asked — generic 'we miss you' messaging gets ignored.