Trophy Jar
Review Management Software on Autopilot
About
Most owners know reviews matter. Almost nobody has time to ask for them. A job wraps at 6pm on a Friday, you move to the next one, and the happiest customer you had all week never gets asked. Trophy Jar is review management software that does the asking, collection, and distribution for you, permanently. How it works Connect the software you already run your business on. Trophy Jar has 13+ native integrations covering field service and CRM (Jobber, Pipedrive, HubSpot, GoHighLevel, Clio, Zoom), invoicing and accounting (QuickBooks, Xero, FreshBooks) and payments (Stripe, Paddle, Lemon Squeezy, Dodo Payments). Most connect in one click, with no code and no developer. From then on it watches for the moment that matters. Job marked complete. Invoice paid. Deal won. Payment succeeded. That customer gets a review request right then, while they still remember why they were happy. Smart follow-ups chase anyone who meant to leave a review and forgot, and they stop the second the review lands. You stay in control Customize the request emails, buttons, colours and the exact information you collect. Set how often a given customer can be asked, or skip anyone who has already reviewed you. Share a custom form link to collect reviews from anyone at all, including customers who came in before you had Trophy Jar. Workflows to route based on rating. Then your reviews go to work Seven widgets, including a carousel, wall of love, badge and live feed, turn your best reviews into proof on your site, readable on any device. Your star ratings show up next to your name in search results, and your reviews get read by AI assistants, so ChatGPT, Claude, Google AI and the rest know what your customers say about you.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
if you go broad like if you focus on acquisition and at the same time have a low retention you will spend a lot of energy pushing people to your software and 99% of those people are going to flow away directly after trying your software you need to make sure that your retention is good you need to make sure that you have stickiness
Prove Product Stickiness Before Spending Anything on Acquisition
Most founders rush to grow their user base before their product is sticky enough to keep anyone. Tibo's playbook demands proving retention — defined as users who cannot live without the software — before opening any acquisition channel. Scaling a leaky bucket wastes money and energy that could be spent making the core product indispensable.
kind of seeing break even as like this equilibrium that you're comfortable kind of like diverging from but then you know you're going to rotate back to versus like when it becomes a capital dependency
Treat break-even as the equilibrium to rotate back to
The healthy mental model for a bootstrapped founder: profitability is the resting state. Raising or spending below break-even is fine as a temporary move when a clear inflection is visible — but only if there's a credible path back to making more than is spent. Avoid the trap of needing more money to burn more money.
There's a play for whatever you're stuck on.
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