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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Year three year four I don't think we took any salary. I think we're basically just living off of like credit card points and then using the company funds for just meals and just that was it. I was playing semi-professional poker to kind of make rent.
Years 3-4: No Salary, Credit Card Points, And Poker Tables For Rent
After leaving Hulu and Sony Music, Ryan and Kent paid themselves nothing for years three and four of Neuro. They survived on credit card points, expensed only meals through the company, and Ryan played semi-professional poker on the side to cover rent while inventory and freight issues compounded.
Femtech was one we think Family Management is a huge category... Sports is another big one... private wealth and Tax Advisor, right? A lot of this data is out there — your tax code is very publicly written every day, it's just impossible to read.
Underbuilt category-killer opportunities: femtech, family, sports, private wealth
Crowley names four categories that lack a duopoly winner and are ripe for a category killer: femtech, family management (the 'chief household officer'), youth sports coordination, and personal wealth/tax advisory for the $100K-$1M asset tier. The diagnostic — 'who's the Apple of X?' — should have an obvious answer in a mature category. When it doesn't, that's the gap.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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