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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
If you're so worried that a 10% price increase is going to run off all your customers, I would encourage you to think through why — and is it because you don't have conviction that your product is really solving one of these people's problems? If that's the case, the problem isn't the price increase, the problem is understanding those customers and delivering the value.
Fear of a Price Increase Signals You Don't Believe Your Product Solves a Real Problem
When app founders hesitate to raise prices, Alex Prasad reframes the hesitation as a product-market fit diagnostic. True conviction in the product's value makes price elasticity a manageable concern. V1 Sports' subscription held firm through its transition precisely because 21-minute monthly sessions proved users were genuinely engaged — and engaged users pay.
the biggest wins we found were always like the third or fourth swing at something because you ship something you realize it doesn't work and if you move on immediately then unless you were completely off base it doesn't work
Your Biggest Product Wins Come On The Third Or Fourth Attempt At The Same Problem
Dan's repeated experience at Codeacademy: the first and second attempt at any meaningful product problem rarely land. Engineers need time to learn the codebase area; designers need to internalize the nuances; the team needs to build intuition. The teams that win are the ones that stay focused on a problem long enough to take three or four shots — and look for 'signs of life' in test variants rather than declaring failure and moving on.
There's a play for whatever you're stuck on.
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