Startup Maya
Simplifying the Startup journey for pre-idea and early-stage founders with a problem-first approach.
Ready to launch?
Submit your product and get discovered by builders and creators worldwide.
Launch Now
FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I was like we can't have such a low activation rate. So the activation rate for me was: when someone signed up, whether or not do they launch a campaign. And that conversion rate I think it was like at 15%. So I decided to change entirely the product, I redone like all the wireframes, we restarted from scratch.
A 15% Activation Rate Is The Signal To Rebuild The Whole Onboarding Flow
Guillaume defined activation as whether a new signup actually launched a campaign, and a 15% rate told him the product was broken. He scrapped the wireframes and rebuilt the onboarding flow from scratch, which eventually pushed activation to 35%.
the best part about a cohort because I've actually we've actually run two cohorts already... when you can see people's faces and you can see how it's helped them and you can have these back and forth and they'll ask you questions that you can then go deeper on them and go oh okay that's something you take all of that knowledge and that's that's what you then bundle into something that's self-serve... it's the test before you build model
Use a live cohort as the MVP for your info product, before building self-serve courses
Don't spend six months pre-recording a course. Run a small live cohort first — 4 weeks, faces on Zoom, real-time Q&A. The cohort tells you which sections need depth, which examples land, which assumptions don't hold, and what questions you didn't anticipate. That recorded body of feedback becomes the spec for the self-serve evergreen course. Two cohorts in, Erica is rebuilding their offering from what cohort #1 and #2 surfaced.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
Comments
0