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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Audiobooks would buy my time — it would start to generate enough income and at first it was like maybe it would buy me 10 hours a week that I could work on my independent stuff, and then maybe 20 hours a week, and eventually about all of my time.
A Foundation App Buys You Time to Keep Experimenting
Rather than treating Audiobooks as a destination, David used it as a revenue runway. Even a modest baseline income — enough to buy back time from consulting — is sufficient to fuel a continuous experimentation loop. The goal isn't to build the perfect first app; it's to earn enough to keep trying.
The biggest tip here is to make sure that we have that data pipeline set up so you're able to see this measurement end to end. Where did they come from did they actually subscribe and is there a particular channel that maybe we should defocus because a majority of the users are churning.
Build the Full Data Pipeline: Install Source → Trial Start → Conversion → Churn by Channel
Shane's most critical piece of advice for subscription apps: don't stop measuring at the install or even the trial start. The full pipeline must track install source → trial start → paid conversion → renewal → cancellation, all linked to the originating campaign. Without it, a campaign that drives massive trial starts but near-zero conversions looks like a winner in network dashboards but bleeds money in reality. The churn signal by channel is what enables real budget optimization.
There's a play for whatever you're stuck on.
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