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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
running a paywall campaign for existing users triggering the paywall in certain behavior for existing users either as an app open like we did in Mojo or after some key behavior event that paywall campaign actually drove I think about 15% of new revenue from the existing user base
Run a weekly paywall for free users to unlock 15% incremental revenue
Mojo showed a paywall to existing free users once per week on app open and generated 15% of new revenue from that untouched segment. The frequency cap was key: users did not complain, and app store reviews showed no negative reaction. Most apps skip this entirely; triggering one weekly paywall for free users is a low-effort, low-risk revenue unlock that compounds with your existing UA spend.
we have a niche tool right very niche a niche small enough that most big companies wouldn't really bother with it but for us as solarpreneurs perfect and I decided we will see if we can grab stuff that people are already doing in our niche and then combine our tool with it so if you uh look for countdown timer stream deck companions we uh created a documentation page that shows very precisely how you use our tool together with this integration for this physical device we also created a video and put it on YouTube
Win Hyper-Specific SEO By Combining Your Tool With Tools Your Niche Already Uses
Lucas drives 50% of his traffic from Google by writing documentation pages and YouTube videos that combine his tool with adjacent products people in his niche already use, like Stream Deck. These hyper-specific keywords have low search volume but extremely high purchase intent because searchers have a concrete problem and want a solution.
There's a play for whatever you're stuck on.
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