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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
quite literally probably 99% of these aggregators across the world don't have an option for an individual to use them they just require Enterprise contracts on the hosted version of maybe that we'll offer for pay it'll include those data aggregators where you're not having to sort of manually import csvs
Open-core works when the paid layer is something the free version structurally cannot replicate
Maybe's paid tier bundles bank aggregators that require enterprise contracts 99% of self-hosters could never get. The free version isn't crippled — it's just structurally inconvenient because of vendor access the OSS repo legally cannot include. When designing open-core pricing, make the differentiator about capability access, not polish, to avoid the 'why pay when I can self-host' trap.
We created a small curated list where there would be like four products only every day and there would be a new product every day so essentially 12 products weekly and we had a good enough network to find 12 different brands that would give us some value in kind.
Curated Scarcity Solves the Supplier Cold Start — 4 Products a Day Is Enough
Rather than trying to build an Amazon-style marketplace of thousands of products (which requires enormous supplier relationships before you have users), Sweatcoin launched with a tight daily rotation of 4 products — one new one each day. Getting 12 willing brands was achievable at near-zero scale. The scarcity also made the marketplace feel curated and urgent rather than overwhelming. Once user numbers grew, brands started queuing to be featured, inverting the supply-demand dynamic.
There's a play for whatever you're stuck on.
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