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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Just being deliberate and saying every single day have at least one customer conversation is super powerful to stay plugged in and not just think of people as a bunch of numbers.
Talk to a Customer Every Single Day — Data Without Context Runs Blind Experiments
Sean Ellis discovered this discipline at Logged Me In: a VC who kept asking 'when did you last talk to a customer?' forced him into daily conversations. The payoff wasn't just softer insights — he ran measurably better experiments because he had so much more context. The survey identifies which customers to call; the call gives the qualitative texture the survey can't capture.
the big launch philosophy has been one of like the great mistakes of my career... for me it's definitely fear right is like oh I don't want to... I'm not going to show this to the world because I need this one little extra thing otherwise people are going to ignore me.
Holding Features for a Big Launch Is Fear Dressed Up as Strategy
David spent four years bundling Weather Up 3.0 features — Apple Watch app, widgets, interactive widgets — waiting until it felt big enough to launch. What felt like strategic packaging was really delay rationalized as planning. During that time downloads dropped to 15 a day, the app fell out of Apple feature rotations, and he was funding it personally. The subscription model removed every incentive to hold features back; he just never updated his mental model to match.
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