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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I'd say only gamble money you can afford to lose maybe it's going to come back but maybe not and even if it comes back it may not come back in a week so can you actually afford to finance this or maybe you need to change a bunch of things before you can actually get there.
Cash availability is as important as the return goal — only spend money you can afford not to see for a year
Return on ad spend is not a cash-flow-neutral concept: you spend today and get revenue back over weeks, months, or years. Cash availability is its own separate check distinct from the return goal. A bootstrapped founder with $30K in the bank cannot afford 12-month payback cycles even if the math works in theory — the business starves waiting for money to return.
The fundamental experience of the App Store is pretty much the same 16 years on it's like three screenshots a description a user icon you can scroll and get more screenshots but what do people actually see... what I want to do is say hey this person saw this ad so in onboarding I want to ask them this set of questions.
App Store Barely Changed in 16 Years — Web Gives Full Ad-to-Paywall Funnel Control
Since 2008 the App Store funnel has barely changed: screenshots, a description, and hope. Web lets you wire the entire journey together — a specific ad creative triggers a matching landing page, which feeds into a personalized onboarding flow, which leads to a paywall tuned to what the user saw top-of-funnel. This full-stack integration is impossible through the App Store. Custom product pages are the biggest App Store innovation in 16 years — and they still don't close the gap.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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