Migraine Trail
Speak. Track. Take Control.
About
AI-powered migraine tracker with voice logging, weather-based attack predictions, and smart trigger analysis. Track symptoms hands-free during attacks and share PDF reports with your doctor.
Ready to launch?
Submit your product and get discovered by builders and creators worldwide.
Launch Now
FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Let's say we're a golf company and you say there's 50 million golfers in the US, that's our TAM. You'll find pretty quickly that there aren't 50 million golfers who play golf on a frequent basis, maybe 20 million. You're omitting a key factor which is commitment.
Commitment is the variable founders forget — 50M golfers ≠ 50M subscribers
For subscription products the gating variable isn't whether someone fits the category — it's how committed they are. Surfline doesn't care how many people have surfed once; it cares how many surf often enough to pay. Cut your TAM by commitment frequency before you model anything.
we have a million dollars a day budget at the campaign level... with the guard rails in you won't be spending 1 million a day of course you will only spend up to your total campaign cap
Set campaign budget to $1M/day to remove pacing caps — guard with spend limits
At accounts already spending $50k+/day, an artificially low daily budget signals the algorithm to throttle delivery. Setting the campaign-level budget to $1M/day while placing real spend controls at the campaign-cap level removes that ceiling and lets the algorithm compete for higher-quality inventory. In one case this produced a hockey-stick volume increase while cost-per-purchase fell simultaneously.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
Comments
0