Mentio
Mentio — Mide tu visibilidad en ChatGPT, Claude y Gemini
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Mentio helps brands understand how visible they are inside AI assistants like ChatGPT, Claude, Gemini, Grok, and Perplexity. It tracks mentions, ranking position, competitors, and sentiment, and gives recommendations to improve AI visibility.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
We were unable to use Amplitude or Google Analytics even early on. We had to build our own first-party analytics tool in order to really understand what was going on in the app. Using just the out-of-the-box SDK that a lot of these analytics tools have you're just not going to get through Apple review.
Kids app privacy rules block most analytics and attribution SDKs — build first-party analytics from the start
COPPA and Apple's App Store rules prohibit most standard third-party analytics, advertising attribution, and data collection SDKs in apps designated for children. Reading.com had to build a first-party analytics pipeline that anonymizes data before routing it into Amplitude — adding significant engineering complexity. Any app targeting children must plan for this constraint from day one; retrofitting compliance-friendly analytics is far more costly than building it in.
The most loved interaction is the unlocking of that stone — when you get granted a new gemstone because you've passed a new milestone. You get to tap to crack the gemstone and that's the most-talked-about interaction. People really remember this and talk about it and it really helps build the brand.
The gemstone crack interaction cost weeks of engineering — it became the most-loved moment in the app
Schlenker describes Opal's signature reward interaction: users who hit focus milestones receive an opaque gemstone they can tap to crack open, revealing a new unique gemstone of varying colors and shapes. Schlenker is candid that this was expensive to build and hard to justify on a sprint backlog — there were always 50 more urgent things. But the tap-to-crack gemstone became the interaction users describe to friends, the thing they screenshot, and the moment most associated with Opal as a brand. Unreasonably crafted microinteractions compound into differentiation.
There's a play for whatever you're stuck on.
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