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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I talked to one influencer he posted about photo.com my AI photo startup and the um Mr went from 12K to like 40 or 50k it's insane... and it stayed that way uh and of course it was sure so I also worked in it but this shows you have a really big effect of these influence and it's way bigger effect than press like I also got a lot of press for these AI startups and this press does almost nothing
One trusted influencer can dwarf all the press combined
Pieter's Photo AI jumped from $12K to $40-50K MRR — sustained — after one creator post. Comparable press coverage produced almost no measurable lift. The lesson: redirect PR budget and effort toward identifying 5-10 trusted creators in your niche and earning their genuine endorsement. Logos on a Featured-In strip don't convert; one creator's personal recommendation can be a sustained MRR step-change.
Time Magazine wrote an article saying like half native gum is now a thing and then we got invited to Dr Oz and all of a sudden we had a lot of people moms who watch Dr Oz buying the gum and it worked
Earned Media Reveals The Audience You Didn't Engineer For — In Their Case, Moms
After the Indiegogo launch, earned media on Time and Dr Oz delivered a buyer segment Ryan hadn't engineered for: moms. The lesson is that press placements don't just drive traffic, they reveal which audience actually converts.
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