Mailrith

Mailrith is an email marketing and automation platform designed for startups, creators, newsletter operators, small businesses, agencies, and growing teams. It provides tools for collecting Subscribers, organizing audience data, sending email campaigns, building automated communication workflows, and connecting email marketing with other business systems.

Users can collect Subscribers through hosted forms, embedded forms, and landing pages. Hosted forms can be shared directly through a link, while embedded forms can be added to websites, blogs, product pages, and other online properties. Landing pages can be used for newsletter subscriptions, lead magnets, product launches, waitlists, event registrations, offers, and other campaigns focused on audience growth.

After Subscribers are added, Mailrith allows users to organize them using tags, custom fields, and dynamic segments. Tags can be used to group Subscribers according to interests, acquisition source, customer status, campaign activity, or other business-specific criteria. Custom fields allow users to store additional information such as company name, role, location, plan, preferences, or product usage. Dynamic segments automatically group Subscribers based on selected conditions and update as their data or activity changes.

Mailrith supports one-time Broadcasts for newsletters, product announcements, company updates, promotions, educational content, and other campaigns. Broadcasts can be sent to an entire audience or targeted to specific tags and segments. This allows users to send more relevant messages to different groups instead of delivering the same email to every Subscriber.

The platform also includes reusable email templates that help users save time and maintain consistency across campaigns. Templates can be created for newsletters, announcements, onboarding emails, promotional messages, follow-ups, and other recurring communication. Teams can reuse and adapt these templates without rebuilding each email from the beginning.

For automated email communication, Mailrith provides Sequences that deliver a planned series of emails over time. Sequences can be used for welcome campaigns, lead nurturing, customer onboarding, trial conversion, email courses, product education, follow-ups, re-engagement, and retention. A Subscriber can enter a Sequence after completing a form, receiving a tag, joining a segment, or triggering another supported action.

Mailrith also includes a visual Automation builder for creating more advanced Subscriber journeys. Users can combine triggers, conditions, delays, and actions to control how Subscribers move through a workflow. Automations can respond to form submissions, tags, Subscriber data, email engagement, and other events. For example, a workflow could welcome a new Subscriber, wait for a specific period, send a follow-up email, check whether the Subscriber clicked a link, and then move them into a different Sequence based on their activity.

Magic Links allow email clicks to trigger actions inside Mailrith. When a Subscriber clicks a Magic Link, the platform can perform a predefined action, such as adding or removing a tag, enrolling the Subscriber in a Sequence, or moving them into another Automation. This can be used to collect preferences, identify interests, provide access to content, or allow Subscribers to influence the emails they receive.

A major part of Mailrith is its bring-your-own SMTP model. Users can connect their preferred email delivery provider, including Amazon SES, Postmark, SendGrid, Mailgun, Resend, Brevo, or a compatible custom SMTP service. Rather than requiring every customer to use the same built-in sending infrastructure, Mailrith allows businesses to separate their marketing software from their email delivery provider.