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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Our first MVP was just two weeks of work. I closed basically the first 100 customers doing live demos and outbound. I did only this. On top of it, the first customers I was onboarding I would tell them you know what, buy the software subscription and I will myself write the campaigns for you, and in exchange I would also ask them if they want to be part of the content I create as success stories.
Two-Week MVP, Then Close Your First 100 Customers Via Live Demos And Outbound
Guillaume shipped lemlist's first version in two weeks and personally closed the first 100 customers through live demos and outbound. He even wrote their campaigns by hand in exchange for the right to turn them into public success stories.
look at your cumulative spend and cumulative CPX metrics whether you're testing on a CPI or cost per trial or just cost per subscription and such and see when they stabilize
Watch cumulative CPX stabilization — not a dollar threshold — to kill a test
There is no universal spend amount that signals a test is done — it depends on your CPI and funnel CPX. Instead, plot cumulative cost-per-X over time and cut when it stops fluctuating. Alper flagged accounts spending $20k to confirm what the data made obvious at $500: the signal stabilized early and was being ignored.
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