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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Let's say we're a golf company and you say there's 50 million golfers in the US, that's our TAM. You'll find pretty quickly that there aren't 50 million golfers who play golf on a frequent basis, maybe 20 million. You're omitting a key factor which is commitment.
Commitment is the variable founders forget — 50M golfers ≠ 50M subscribers
For subscription products the gating variable isn't whether someone fits the category — it's how committed they are. Surfline doesn't care how many people have surfed once; it cares how many surf often enough to pay. Cut your TAM by commitment frequency before you model anything.
I think we're a bit too much obsessed with best practices that other people follow right and we underestimate what happens when you create best practices for your own life right
Author your own best practices instead of imitating someone else's
Borrowed best practices fit borrowed lives. Spend the harder reflective work to write your own: how do you want to show up to a meeting, who do you help and when, what are your money rules, what are your shipping rules. Other people's frameworks are inputs; your synthesis is the output. The act of writing rules down is itself the reflective work that makes them stick.
There's a play for whatever you're stuck on.
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