IdleMac
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
they say Niche down to to blow up and even though I wasn't particularly passionate about the crypto space or nfts myself um I thought hey like let me ride this wave as far as I can and serve the people who are here already
Ride waves outside your passion — with an exit plan
When unexpected viral validation lands, ride it — the audience signal is louder than your passion check. But know the burnout tax is real: serving a niche you don't care about will collapse within 18-24 months. Use the wave to build the audience, learn the craft, and earn the runway to pivot to the niche you actually love.
The two things that were scarring to Apple were the near bankruptcy. They're still thinking of themselves as underdogs who want to assert at least 51% of the power over developers — they've lost sight of the fact that they've actually got like 95% of the power.
Apple's tight platform control traces directly to near-bankruptcy in the '90s
The three executives who control Apple's App Store relationships — Jaws, Schiller, and Eddie Q — all joined Apple in the late 1980s and lived through the company's near-collapse when developer leverage almost pulled the platform under. That existential scare became institutional memory: never let third parties hold majority power again. Understanding this history is essential context for any developer trying to read Apple's behaviour.
There's a play for whatever you're stuck on.
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