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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The most loved interaction is the unlocking of that stone — when you get granted a new gemstone because you've passed a new milestone. You get to tap to crack the gemstone and that's the most-talked-about interaction. People really remember this and talk about it and it really helps build the brand.
The gemstone crack interaction cost weeks of engineering — it became the most-loved moment in the app
Schlenker describes Opal's signature reward interaction: users who hit focus milestones receive an opaque gemstone they can tap to crack open, revealing a new unique gemstone of varying colors and shapes. Schlenker is candid that this was expensive to build and hard to justify on a sprint backlog — there were always 50 more urgent things. But the tap-to-crack gemstone became the interaction users describe to friends, the thing they screenshot, and the moment most associated with Opal as a brand. Unreasonably crafted microinteractions compound into differentiation.
like snap it's totally different like the way to approach an app is totally different than facebook the way to approach tic tocs totally different snap right the way to approach outbrain taboola totally different than any of those you know the way to approach youtube is even different
Post-ATT, Each Ad Platform Needs Its Own Creative Approach — There's No Facebook Template
Facebook's dominance let developers ignore multi-channel expertise because its targeting worked regardless of creative format. Post-ATT, diversifying means genuinely learning each platform's distinct creative and targeting logic — Snap, TikTok, YouTube, and Outbrain each require different creative formats, audience structures, and bid strategies. There is no one-size-fits-all approach.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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