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My AI Guide is the one-stop hub for discovering, comparing, and choosing AI tools. We help vibe coders, SMB owners, and AI-curious professionals cut through the noise and find the right tools for their workflow.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I basically started taking what I thought would be helpful and I started drawing it out in a notebook and I was thinking about the way I wanted the information to be presented... I taught myself how to basically create them as wireframes in Photoshop and Illustrator and then I went to an agency and I could not afford to work with the agency... then at one point a student developer said that he would love to work with me and so that's how I was able to finally launch that first MVP.
Notebook Sketches → Photoshop Wireframes → A Student Developer = MVP
With no technical background, Anya sketched flows in a notebook, taught herself Photoshop and Illustrator to turn them into wireframes, and after being priced out by an agency, partnered with a student developer to ship Rooted. Doing the design and content prep upfront meant the build itself only took a few months.
One of the best things that we did, we just asked our customers how would you describe Coconote, and a great majority of them — it was shocking how consistent this was — they use Coconote to never miss a key detail. And that is exactly what we put in the first App Store preview screen.
Mirror customer language — "never miss a key detail" became the App Store hook
Zack stopped writing positioning copy from inside the building and asked users to describe Coconote in their own words. The phrase 'never miss a key detail' came back so consistently it became the first App Store screenshot headline — letting the market write the marketing.
There's a play for whatever you're stuck on.
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