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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I'd been building a lot for Emma which is this archetype that I had in my head who's my little sister. She was entering college as a first year civil engineering major and we were thinking a lot about how can we summarize things help people learn.
Build for one real person — Zack's sister Emma, civil engineering major
Zack grounded every product decision in a single concrete person: his sister Emma starting civil engineering. Building for one real human instead of a fuzzy demographic sharpens every trade-off, especially when you can text her after a release and ask what she thinks.
If you can avoid on any individual pitch I would never include tracking pixels or links it's just sort of a matter of respect... especially never ever call them on oh I saw you open my email, creepy, it's really weird.
Never Use Tracking Pixels On Individual Journalist Pitches — It Destroys Trust Instantly
Using read-receipts or tracking pixels on individual journalist pitches is a hard no. Most writers have images auto-blocked specifically to avoid tracking. If you mention you saw them open your email, the pitch is dead — it feels like surveillance, not outreach. For mass campaigns the expectation is different, but for one-to-one pitching, treat it like a personal email.
There's a play for whatever you're stuck on.
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