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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I would more look at your cost per successful creative that is beating the BAU ads performance and it doesn't matter if you test 20 versus 200
Track cost per winning creative, not total creatives tested
The industry race to 500 or 700 creatives per month is a vanity metric. What matters is your success rate — how many creatives beat your baseline BAU performance — and the production cost per winner. A small batch with strong hypotheses and a high hit rate beats a firehose approach where the analysis quality degrades under volume pressure.
the reason why I can't stand the word personal brand is because when I think of brand I feel like I'm productizing myself and when I think of productizing myself I think of the Bros... they all use the same hooks they're all selling the same thing... what you're really building is a platform in itself that stands maybe slightly on top but at least with many different legs on all these other platforms
Replace "personal brand" with "personal platform" — brand productizes you
"Personal brand" frames you as a product — same hooks, same templated personality, same Drop Shipping aesthetic. Reframe what you're building as a personal platform: a thing with its own substance that has multiple legs into Twitter, LinkedIn, newsletter, podcast, cohort — and that survives any one channel going dark. The brand metaphor pulls you toward the Bro template; the platform metaphor pulls you toward durable substance you actually own.
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