Catalyze
Monetize your Content
About
The first marketing agency making AI companies grow and real creators earn.
What Catalyze actually is:
Catalyze is a bounty platform that connects AI companies with creators who publish content about AI.
The mechanics are deliberately boring, which is the point. An AI company partners with us and launches a bounty with a fixed prize pool. Creators who publish content about AI make a piece about that company's product, post it on their own channels, and submit it on our site. The company picks 5 to 20 winners, and the winners split the pool.
That is it. It is a performance-based way to get authentic content from real people, at scale.
A few things we want to be precise about, because they matter to anyone considering this:
- These are real humans making real content. They are creators who publish content about AI, not "AI content creators." That distinction is the entire value.
- Bounties start at around $1,500. The sweet spot we recommend is $2,000 to $8,000.
Here's how you can get involved:
Creators:
sign up for free at catalyze-agency.com and start earning from the content you already love making.
AI companies:
Want creators talking about your product? DM us on X or email us at
[email protected].
We'd love your honest feedback. Ask us anything!
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
if you're looking at the unit economics where the app has really good ASO and it's like the top result for a very specific keyword the average revenue per user could be five dollars and it looks amazing but then the problem you run into there is that the intent on a paid install is nowhere near the intent on a search install.
Your organic revenue-per-user may be deceptively high — paid traffic converts at a fraction of search intent
Apps with strong ASO have revenue-per-user numbers inflated by high-intent searchers. Using that figure to project paid UA profitability leads to expensive mistakes. Petit recommends always segmenting by acquisition source before extrapolating unit economics to paid channels, because paid and organic users behave like completely different cohorts.
Google Search is mostly done in a browser — it's not like in an app. YouTube — there's still quite a bit that happens in a browser. MGDN is mobile Google Display Network — ads in browsers on websites. A lot more of Google's mobile traffic is served in-browser in comparison to these other app-native platforms like Meta or TikTok.
Google UAC serves more traffic in-browser than any other mobile network — critical for iOS measurement
A material portion of Google UAC traffic reaches users through mobile browsers rather than apps — which was historically invisible to SKAdNetwork on iOS. Ashley Black had clients where 99% of Google traffic came from search and zero conversions registered in attribution before SKAN 4.0. Even with SKAN 4.0, iOS Google campaigns require careful measurement configuration that Meta or TikTok campaigns simply don't need. This unique in-browser traffic mix is the most underappreciated difference between Google UAC and every other major mobile ad platform.
There's a play for whatever you're stuck on.
Read all 2722 playbooks