BioCleaners Directory
Find certified biohazard cleanup professionals
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BioCleaners Directory is the leading directory for biohazard cleanup services. It helps users find certified professionals for various cleanup needs, including crime scene cleanup, death cleanup, and meth lab remediation. Users can get free quotes from verified companies, ensuring they connect with trusted service providers in their area.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
Sometimes you're selling something to do with consumer and to a business, and even on a per-seat basis you need to charge 10x in the business context for exactly the same thing — that's hard... it does take a little bit of value capture arguments and sort of making sure we tell the story in the right way.
Charging 10x per-seat for the same product in B2B is the hard part
Jacob (RevenueCat CEO) flags the under-discussed challenge of consumer-to-B2B expansion: the same product needs ~10x per-seat pricing in business context, and you can't get there without a deliberate value-capture narrative. Pricing isn't a slider — it requires re-storying the product for the buyer, with productivity or compliance angles your consumer copy doesn't carry.
You look at the group of customers who stay the longest and spend the most — develop hypotheses about what this group shares — and then you tell your marketing team to go get lookalikes.
Segment by post-signup behavior to find your highest-LTV customers — then market only to lookalikes
Start by listing your best and worst customers and identifying what separates them: acquisition source, signup cohort, onboarding path, usage frequency in week one. Once you have a hypothesis, build marketing to attract only the high-value archetype even if it means a smaller TAM. Disciplined focus on the right customer is a competitive advantage.
There's a play for whatever you're stuck on.
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