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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
we did not apply it to our existing customer base they were grandfathered in if they reached out to us we honored the old price effectively indefinitely
Grandfather existing customers when raising prices
When Skylight doubled its subscription price from $39 to $79, it applied the new price only to new customers. Existing subscribers were grandfathered into Legacy Plus with no change, and anyone on the fence could email for the old price indefinitely. This preserved goodwill and sacrificed only a few million in theoretical revenue uplift. When raising prices, protect long-term brand equity rather than trying to extract maximum short-term revenue from the existing base.
I set up a pre-sale… 50 licenses at kind of an absurdly low price… pretty quickly it sold out within 2 or 3 days, and I made my first $20,000 before the idea was even built.
Pre-sell 50 lifetime licenses — collect $20K before writing a line of code
Real validation isn't asking friends or surveying willingness-to-pay — it's collecting money. A tiered pre-sale of 50 lifetime licenses with a money-back guarantee sold out in 2-3 days and netted $20K before any code was written, proving demand and funding the build.
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