“The 30% fee saving sounds compelling. But if your web conversion rate is 40% lower than your App Store conversion rate, you've given back the saving and more. Fee avoidance as a primary motivation is usually a mistake.”

Avoiding App Store fees is not a good reason for web2app — lower conversion often offsets the saving

Petit runs the math that most teams don't: web funnels introduce additional drop-off points (landing page to email capture to onboarding to paywall) that native app funnels don't have. For apps with strong App Store listing conversion and a motivated search-intent audience, the fee saving rarely compensates for web conversion loss. Web2app makes economic sense when the incremental revenue from new audiences or retention levers exceeds the conversion penalty.