“You have this content that is being consumed heavily by a subset of users and they are religious about it — but you've made it nearly impossible for them to pin that as a rewatch once they've completed it, or for them to find similar kid content. Your root problem is actually because of a broken process with how the profiles were set up.”

Buried High-Completion Content Is a Hidden Revenue Unlocking Opportunity

Bluey had near-100% episode completion rates and high rewatch frequency on Disney+ — but it was buried in a last row, 25 rows down, with no way to pin it after watching. Taylor Wells used completion data to argue for surfacing it prominently. The lesson: completion rate and rewatch rate reveal which content users would pay to keep accessing. If you find any feature with anomalously high engagement buried in your product, move it front and center before building anything new.