“AI is a great example of that in terms of like the number of messaging or inquiries a user inputs so that takes computational resource... for certain business cases especially those like really high resource intensive things like AI these kind of models work really well.”

AI and Compute-Heavy Features Are a Natural Fit for Consumable Pricing

Consumable pricing aligns cost with value for features that have real marginal costs — particularly AI inference. Selling a pack of 25 AI generations maps the pricing to the compute consumed, avoids underpricing heavy users on a flat subscription, and gives light users a low-commitment entry point. For any AI-powered app feature, a consumption-unit model is worth testing alongside or instead of subscription access.