“Same thing goes with anything — you're price-testing to death and haven't tested anything else, you're missing out, so you need to go in areas where you don't have diminishing returns or where you have big opportunities.”

Stop price-testing to death — test where diminishing returns haven't hit yet

Teams over-index on price A/B tests because they're easy to ship through RevenueCat, but price is usually the lowest-leverage variable once you've squeezed it. Bigger wins sit upstream in onboarding hook, paywall structure, and feature-triggered placements. Prioritize tests by where the curve still has slope.