“You want to increase the lifetime value of your customers so you can spend more to acquire those customers and if you can get to a 3:1 CAC to LTV ratio congratulations you've built a money printing machine.”

Push Toward A 3:1 LTV-To-CAC Ratio To Build A Money-Printing Mobile App

Steven's pricing north star isn't CAC alone; it's the LTV-to-CAC ratio. Hitting 3:1 is the threshold where, in his framing, the business becomes a money-printing machine because higher LTV unlocks more aggressive acquisition spend.