“if your product isn't like a solid 40 NPS I think marketing effort and dollars are kind of a waste of time cuz you're going to get a false negative people aren't going to want it you're not going to know if it's cuz your marketing sucks or your product sucks”

Marketing spend is wasted until your product hits 40 NPS

Skylight launched its calendar product in 2018, gunned marketing in 2021-22, but the product was not ready and spend generated no traction. They nearly killed it entirely. The lesson: marketing before product-market fit produces false negatives that could kill a good idea prematurely. Hold marketing budget until NPS is comfortably above 40 so you are testing market demand, not product readiness.