“when it's something that they feel on almost a values basis should be free the emotion that is elicited is disgust and anger and when you're trying to build a multi-billion dollar brand that is not an emotion even if it's actually short-term subscription maximizing not an emotion you want to elicit”

Disgust and anger tell you the paywall line is wrong

Skylight uses emotional reaction as the primary paywall calibration signal, not conversion data. If customer interviews or reviews reveal disgust rather than reluctant acceptance, the feature comes out of the paywall regardless of short-term subscription lifts. For a brand trying to grow over a decade, anger is a long-term churn and word-of-mouth cost that never shows up in the experiment dashboard.