“we don't actually in our product call out what is a premium plus feature if you are subscribed which I think makes a pretty big difference as the person is thinking about when it's renewal time”

Remove premium labels after subscribing to anchor renewals on total value

Skylight deliberately removes premium-feature labels after someone subscribes so renewal decisions are anchored to overall product value rather than a feature-by-feature accounting exercise. Renewal rates remain high even among users who do not heavily use the subscription bundle, because the device's constant presence and daily utility carry them through. Labeling every premium feature trains subscribers to audit whether they are extracting enough value, which increases voluntary churn.