“A subscription app is less impacted by that uh just because uh you know again your cost per trial which is the primary metric nearly every subscription app optimizes for is generally under fifty dollars which means for the same five hundred dollar budget you're getting uh you get uh you're getting ten purchases so you're less susceptible to that privacy threshold.”

Subscription Apps Have A Structural ATT Advantage Over Games — Cost Per Trial Clears The Privacy Threshold

Apple's SKAdNetwork privacy threshold hides purchase events when campaign volume is too low — a killer for high-CPA gaming apps spending $150+ per purchaser ($500/day = 3 events, suppressed). Subscription apps with $50 or lower cost-per-trial generate 10+ events per $500 campaign, consistently above threshold. This structural difference means subscription app advertisers get more signal and less blind spending than gaming advertisers under ATT.