“we knew that this product helped a lot of people and we had so much user feedback and we would see the number of repeat buyers and the percentage of repeat buyers as a percent of Revenue so we knew that we had some type of base and some type of adoption rate”

Track Repeat-Buyer Share Of Revenue Before You Quit Your Day Job

Before quitting their jobs, Ryan and Kent tracked the percentage of repeat buyers as a share of revenue. That metric, plus user feedback, gave them the conviction that a real customer base existed and the business could survive without their paychecks.