“It's not about the subscription pricing, which I think is a tactic. It's a tactic that you earn the right to do by having a relationship that is trusted with your customer — the customer trusts you so much they're like, fine, you can charge me every month.”

Subscription is a tactic you earn through trust — don't slap it onto an existing product

Framing recurring billing as a trust mechanism rather than a revenue model changes how you build. Apps that convert one-time purchases to subscriptions without changing the underlying value proposition see predictably high churn. Subscription pricing is the result of earning ongoing commitment, not the strategy that creates it.