“If I use it I'll pay anywhere between five and ten dollars a month, and if I don't use it I will pay nothing. So if you're talking about product market fit in a forever relationship, I'm going to pay money until I die.”

Most subscription products are inelastic — fix product-market fit before cutting price

Subscription products are often step-function inelastic: engaged users will pay across a wide price band, disengaged users will not pay at any price. Robbie uses a party-at-a-bar analogy: fix the onboarding (guests cannot find the food), the product (same songs every week), or the operations (speakers broken) before cutting the cover charge.