Founder Playbook
Product
“by the time I left drip in 2018 I believe we were getting 175 feature requests a month... you have to say no to 90 plus% of those... here's the next five things we're building we got a request for this do you think I should bump any of these because then there is it's not just yes they can't just say yes they have to bump something else”
Say no to 90%+ of feature requests — force a road-map trade-off
Drip received 175 feature requests per month. You cannot ship 175 features per month — you can ship 5. The mental tool: never ask customers or advisors "should I build X?" (the answer is always yes). Show them the current top-5 roadmap and ask "should X bump one of these — and if so, which one?" Now they pay a real cost to vote, and you get a usable signal.
R
Rob Walling
MicroConf / Tiny SeedFounder of MicroConf and Tiny Seed (~150 funded SaaS companies, ~$150M collective MRR across 30-40 countries), sold Drip and several other SaaS businesses. Author of "The SaaS Playbook"; "Startups for the Rest of Us" podcast (700+ episodes).
The Bootstrapped Founder
Rob Walling — Stair-Stepping into SaaS Success· 28:40