“if I was doing seven figures ARR... if someone is going to do it that they Pony up upfront like I want a minimum commit of you know 50 Grand up front or 100 Grand a year there's some number if they can't or won't do that then they aren't committed to it”

Never white-label without a $50K-100K minimum commit upfront

White-label requests look like free distribution but burn months of engineering and legal work before you find out the partner can only resell two seats. The forcing function: demand a $50K-$100K upfront minimum commit before any work begins. Real partners pay; the time-wasters self-select out. Also: don't consider white-label at all until you're past $5K MRR — the early-stage version of this is always a regret.