“when you go to hire or when you need to build when you need to find people who can um uh promote you like uh let's say affiliate let's say I start an affiliate program and I need Affiliates who are influencers in this space uh or I need investors like that's when an audience suddenly comes in like when we started Tiny Seed the fact that I had an audience was a huge advantage”

Where an audience pays off: hiring, affiliates, and investors — not customers

Even though audience is a weak customer-acquisition channel for most SaaS, it pays off massively for adjacent activities. When you start hiring, an audience pre-fills your inbound applicant pool with people who already understand and trust you. When you launch an affiliate program, it gives you influencers to recruit. When you raise money or start a fund, it gives you a warm investor base. Build audience for the adjacent value, not the customer count.