“Don't blame a price increase on inflation or something that consumers can't control — it's usually best to focus on your product and how it's getting better and how you're going to use this extra money to continue to make the product better.”

Don't Blame Inflation — Lead With Product Value When Communicating Price Increases

Pointing to external cost pressures (inflation, content licensing) as justification for a price increase is psychologically ineffective — it reminds subscribers of things they resent and can't control. Reid DeRamus argues the superior framing anchors on the product's improving value and what the extra revenue enables. Subscribers who already love the product will respond far better to a forward-looking product story than to an economic apology.