“We know that there's a level of importance of having a certain amount of information that is just readily available for those core user needs but what we have identified is that there are users and specific cohorts within our business that are willing to pay.”

Generous Free Tier + Paying Power-User Cohort Is a Valid Dual-Track Strategy

Weather.com serves massive anonymous traffic with a full free experience (ad-supported), while separately identifying a 'weather enthusiast' cohort that wants deeper radar data and hourly details. Keeping the free tier generous keeps casual users engaged and monetized via ads, while the premium tier targets the narrow but real segment with high willingness to pay. Not every app must choose — dual-track can work when the audiences are distinct.