“We had meta going it was tens of thousands of dollars a day and most of it was behind one creative it was performing really great and it had five stars in the description and meta approved it they said looks good but then meta decided you know what not good and they took it down on a dime.”

Single-Creative Concentration on Meta Destroyed Campaigns Overnight — Diversify at 30% Max

Running tens of thousands per day through a single Meta creative is a single point of failure. Meta can ban a creative with no warning — even approved ones — which sends customer acquisition costs vertical overnight. The rule that emerged: no single creative should account for more than 30% of ad spend. Diversify or accept catastrophic platform risk.