“The free product is so good do I actually need to pay for the premium product? and what is my willingness to pay for that premium product.”

Giving too much away free collapses conversion — fitness apps especially over-deliver in free tier

A fitness client had below-average subscriber conversion rates and below-average pricing — and a subscription survey revealed the root cause: the free product was so compelling that users couldn't articulate the reason to pay. Carter cites Strava as a known sufferer of the same pattern. The fix isn't adding premium features; it's moving meaningful value behind the paywall or reducing what's available for free.