“Short simple straight to the point subject lines, a couple of lines of body copy — and then you can always attach the press kit with high resolution images, all the information they could ever want about the founders, the app, its purpose, and then the images or assets necessary.”

Short pitch, deep press kit — give writers everything to write the story without a follow-up

The pitch email gets two seconds. The press kit is what closes the story. The ideal format is a few personal sentences in the email body, and a linked press kit with hi-res images, founder backstory, feature list, App Store copy, and a TestFlight link — so a writer can go from reading the subject line to publishing with zero additional outreach. The goal is removing every possible friction point.