“You don't come to LinkedIn for AI and the magic of AI is a bit ubiquitous right like what what is AI really... the goal is not to sprinkle AI everywhere and say we're here ai is us like what does that really mean for a human right.”

Don't brand your AI features as 'AI' — members come for outcomes, not for the technology

LinkedIn positions AI tools around member outcomes (find a job faster, write a better profile summary, surface the right leads) rather than labeling them as AI features. Levit's principle: AI is infrastructure, not identity. When a feature works, members credit the outcome — not the model. Sprinkling 'AI' everywhere dilutes brand and sets expectations that are hard to consistently meet. Build for outcomes; let the technology fade into the background.