“As your subscription grows you see more of your members who tried you at some point come back uh that's a good sign uh it means that you know they got the value at some point in time for whatever reason they decided they're not going to use premium uh for the short term but then they came back later.”

Boomerang subscribers are proof of a value-first brand — design for dignified exits

Levit frames 'boomerang' (churned-then-returned) subscribers as a leading indicator of product health. If subscribers leave satisfied, they return when life circumstances change — new job search, new business venture. LinkedIn tracks boomerangs as a meaningful cohort and designs the cancellation experience to preserve goodwill rather than trap users with friction. A dignified cancellation is an investment in future resubscription.