“Even if you were a P subscriber I might offer a free trial again usually we would do it with not within the first 12 months so if you tried LinkedIn for free in the last 12 months it will be paid but after that we do experiment and test right now with different scenarios of when and how uh we would offer uh that free trial.”

Re-offer free trials to lapsed subscribers — your product today is better than it was 2 years ago

LinkedIn experimentally re-offers free trials to past subscribers after 12+ months, on the grounds that the product has been substantially improved (20+ new benefits added). App store mechanics prevent this without workarounds but web-based products have full flexibility. The tactic compounds when combined with 'here are five things that weren't here when you last tried it' messaging — making the re-trial feel like a genuinely new product, not a second chance at an old one.